Whatever happened to Alternative Rock?



In a distant time, before The War on Terror, before the Internet, before Monica Lewinsky, before MTV sucked, the underground rumbled, growled and gave birth to tidal wave of Alternative rock. Music living and breathing in the outskirts of the mainstream, vacuous, insipid music industry. The DIY mentality of the mysterious scene was something that was its major flaw and greatest virtue. Some view Alternative rock and Indie Rock, as two twin siblings, with the same upbringing and almost looking and dressing alike. Others will tell you that one inspired the other (like an endless loop), and there are yet other people who look both as the same.

Truth is Alternative rock is a broad term coined by rich, preppy, record company boardroom business men trying to put a tag on what Indie rock is (was, will be). Since the 80s bands that were creating music on an local level earning fame by word of mouth and college radio. College radio on itself might be the main bridge and platform that bands had in the 80s and early 90s to rise to fame. Many music critics and writers dubbed all indie or underground rock as college rock, since the major fan base were among college students of that time. Also because the radio stations gave much more freedom to their Djs to play whatever they liked.

Alternative Rock or Indie rock launched the success of grunge in the 90s, it was in a way the invasion of the underground creatures to mainstream success. However it quickly died out. The unfortunate demise of Kurt Cobain and the revitalization of fabricated pop music, sent indie rock to its rightful place. As outsider music. Music not made for the masses, but only for devoted fans, music made for the sense of making art and not for the sake of making dollars.

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